Feats

A popular soft drink ad goes like this: Youngsters languid in the hills. One of the them decides to leave on his bicycle. The others join him on theirs. They pull off a 'cool' feat of drinking and cycling in the air. 'Cool' Drink - that's just one of the many stunts in advertisement today. Others are by street children who force their nimble body through tiny wheels not knowing why they are extorted to perform each time the traffic halts.

But why do people perform stunts and create records outside commercial circles? Is publicity a social urge? Case in point is watching people create bizarre records where no money is involved. Grotesque depictions hardly deserve a mention. For what meaningful purposes are these records created? Fame alone cannot be justified. Maybe it's time to legislate what constitute a record with human involvement.